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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Final Exam for AS 3722

Final Exam for AS 3722

Q Part I: Short Answer – answer five (10 points each). A good answer will be a solid paragraph (5-6 sentences) and will cover general and broad information. Remember to answer the entire question. 1. How were the U.S. and Soviet both similar and different in their use of media during the Cold War? 2. Is it fair to say that advertising created an American consumer culture or did a consumerism help create the need for advertising? 3. Compare and contrast the radio’s impact on American culture during the 1920s to the televison’s impact in the 1950s. 4. Was there a ‘mass culture’ in the media before World War I? 5. According to Starr, why did the telephone expand faster in the U.S. than Europe? 6. Do agree with Starr’s statement that ‘the advent of the electric telegraph in the 1840s was a much a political as a technological milestone.’ 7. According to Gorman and McLean, was television been the primary cause of the decline of other forms of media (such as newspapers, magazines, and radio) or were there other factors more important? 8. Do you agree with the statement, ‘there is an urban-rural divide when it comes to communication and media’? Explain your answer. 9. How has mass media impacted the global perception of foreign conflicts, including but not limited to, wars? Be specific in your answer. 10. Do you agree with the statement, ‘the expansion of multi-national telecommunications corporations has been a positive development for the global community’? Part II: Essay (Pick one) – 50 points Read the questions carefully because you will be asked for specific examples. Do not include extraneous information just to fill space. A complete essay is minimum five paragraphs and includes an introduction and conclusion. 1. Using specific examples, explain whether the early 21st Century can be described as ‘the information age’. In your answer, you must define the term ‘information age’ and explain whether the role of media in the current era is similar or different to previous eras. You cannot simply discuss the early 21st Century but must provide information on previous forms of media and time periods. 2. Using at least THREE forms of media, explain the similarities and differences between their historical development and influence in Europe and the United States. In your answer, explain why there are similarities or differences. 3. Pick THREE technological advances and explain the impact on the ability of people to communicate (either within a specific country or globally) – ranking more influential to least. Cite specific evidence and explain why you ranked them the way you did.

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Consumerism is a term that depicts the culture in which people tend to focus more on certain objects and even if those objects are not necessary, people buy them just because they are popular. It is difficult to say that if this consumerism culture evolved from advertisement culture or the advertisement culture started from popular culture because both are interconnected. I think media is largely responsible for the growth of popular culture because media advertised certain items in a way that made them look like necessary while they are nothing but luxury. Media helped the industrialization in many ways by affecting people’s psyche